The new Typography is not just about type, it is also about colour, texture, lighting, three dimensionality and motion. It blurs the boundaries between language and image creating new visual identities and a new visual syntax for words and phrases. The new typography expresses ideas and feelings – on pages, screens and all around us in the everyday environment. - The New Typography: An Interdisciplinary Symposium, Noble, I. (2003). The New Typography. Eye Magazine
The Cross-Sensory Typography is a speculative typographic, research project. It lays its basis on theories that discuss how typography is moving towards a multi-sensory future where the static becomes fluid, dimensional, and reactive and technology is the catalyst. Throughout the project, synesthesia is used as a metaphor for explaining the typographic speculations and experiments. The curation of materials aims to start a conversation about the advancement of typography in relation to automation.
Does the future involve the principles of synesthesia being employed by typographic design? Altogether, this project aims to involve the audience in a discussion about the future of typography and technology by casting light on the new design approach: the fusion of emerging adaptive technology with multi-sensory design.